DoorMint - Senior Manager - Marketing

About DOORMINT:

DoorMint is an early stage startup founded by IITB and IITK graduates (ex-Flipkart, ex-Mckinsey and ex-Ola employees). We are creating a curated mobile marketplace for hyper local home based services like plumbing, electrician, carpenter, repairs etc.

Discovery, reliability, punctuality, non standard pricing and poor service quality are major problems faced by consumers for these services. We aim to address these problems using technology by achieving better operation efficiency and utilization.

About This Role:

- Responsible for strategy, planning, execution and achievement of marketing linked business goals.

Responsibilities:

- Defining and owning marketing goals, metric sand targets in line with business goals

- Exploring smart ways of delivering communication to our target audience

- Work with Product owners and vertical heads to define, execute and deliver marketing results across marketing segments

- Drive research/understanding of current and potential customers to lead customer focused decisions and initiatives

- Managing the customer journey (customer relationship management) through marketing communication and engagement

- Develop and drive deep market understanding including researching and reporting on external opportunities

Requirements:

- 3 to 7 years of Marketing experience, with at least 1 years experience in leading a high performing marketing function of Consumer focused eCommerce / online company

- Experience at driving and delivering hyper growth in mobile app based consumer acquisition and retention strategies

- Proven track record of delivering exponential growth in user base and engagement for consumer focused mobile product /service

- Should have capabilities to manage high marketing budgets

- Experience in leveraging multiple channels across digital, offline, events, content marketing and partnerships at scale to deliver high growth

- Highly analytically and metrics-driven leadership style

- Track record in delivering results with innovative approaches in marketing and customer engagement

- Track record of success in providing analysis, strategic direction, and specific business recommendations to drive business results