Manager - Performance Marketing (Mobile App) I. Introduction: Senior Manager-Performance Marketing to own all Performance Marketing initiatives while being responsible for the end-to-end experience from planning, implementation, monitoring, and analysis to iteration. II. Responsibilities: - Plan, design, execute, monitor, analyze and iterate all Performance Marketing based Acquisition and Retention activity across Google, Facebook, Twitter, OTT Channels, Affiliate Channels, Referral Channels and ASO. - Design customer lifecycle from acquisition to handholding to retention, with intervention to grow to transact customer and revenue. - Design, launch & manage Customer Loyalty program as part of Retention activities. - Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. - Measure and report performance of all Performance Marketing campaigns, and assess against pre-decided KPIs. - Optimize campaigns to improve Cost per Depositor, Depositor Rates, and Post Depositor performance, among others. - Closely measure and monitor the effectiveness of campaigns on app engagement metrics such as Conversions and DAU on a regular basis. - Manage all the programmatic campaigns ; from ideation to media planning and optimization. - Identify trends and insights and optimize spend and performance based on the insights. - Collaborate with internal teams to create and optimize landing pages and user funnels. - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. - Participate and provide inputs in Non-Traditional Marketing activities including Content Marketing, Influencer Marketing, SEO and SMM. III. Profile Requisites: - MBA or equivalent degree from a premier institute. - 6+ years of relevant experience. - Good verbal and written communication skills. - Direct experience in designing and launching digital media campaigns on Google UAC, DV360 and Facebook. - Direct experience in using analytics tools like Clevertap, AppsFlyer and Adobe Analytics. - Should be able to juggle multiple projects, have the ability to prioritize, meet deadlines and be adaptable and focused. - Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution. - Customer-centric and problem-solving mindset. IV. Work from the office on Saturdays (WFH), Office Location: Jasola, Delhi.

Delhi NCR

Dodo Skills - Manager - Performance Marketing - Mobile App 

Dodo Skills - Manager - Performance Marketing - Mobile App  ,Job Description for Dodo Skills - Manager - Performance Marketing - Mobile App  in Dodo Skills India Private Limited in  Delhi NCR for (6-8) years of experience. Apply Now!

Job Description for Dodo Skills - Manager - Performance Marketing - Mobile App  in Dodo Skills India Private Limited in  Delhi NCR for (6-8) years of experience. Apply Now!