DocsApp - Brand Manager - IIM/ISB/MDI/FMS

About DocsApp :

Our Mission : Making quality healthcare easily accessible to over a billion people!

Who We Are?

DocsApp is India's #1 ISO Certified Medical App that lets you Consult Specialist Doctors 24x7 over Chat and Call within 30 minutes! Ours is an integrated platform for online consultation, ordering medicines & booking lab tests. With over 6 Million+ Indian users, 5000+ Doctors, funding & support from Bessemer venture partners, Rebright partners and other investors, DocsApp is scaling rapidly in quest to help millions more.

What We Do?

DocsApp provides consultation services for patients of all age groups in several key disciplines such as dermatology, gynecology, sexology, pediatrics, general medicine, psychiatry, weight management etc. Every user can avail transparent, tech-enabled, round-the-clock and multi- language services. Also, ordering medicines and booking lab tests is only a click away!

Funding :

April 2016 : $1.2 million was raised as seed funding from Facebook's angel investors Anand Rajaraman and Venky Harinarayan, along with Japanese Venture Capital firm Rebright Partners.

Dec 2017 : We then raised $7.2 million during Series A round of funding from Bessemer Venture Partners (BVP), Japanese investors Techmatrix Corporation and DeNa networks. Existing angel investors Anand Rajaraman, Venky Harinarayanan, and Japanese VC Rebright partners also participated in this round.

Roles & Responsibilities :

- Be the growth owner for brand and different business verticals ( categories) and bring customer view into the discussion with business owners.

- Work across several aspects of marketing - from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.

- Work on building understanding of consumer and managing national brand track

- Ability to write research questionnaire to be used to understand platform users

- Create and execute innovative strategies and marketing plans that drive awareness, engagement and category adoption.

- Agencies and Partner co-ordination, interact with category and business teams - Creative and research agencies.

- Ability to identify and implement scalable process improvements using a data- driven approach.

- Proven ability to develop creative/non-traditional solutions for challenging, undefined problems. Passion for working with technology products and solving for customers.

- Successful track record of planning and rolling out large-scale/national marketing campaigns

- Leading cross functional projects and managing various stakeholders to drive growth.

Key qualifications:

- MBA from a tier-1 business school.

- 4-6 years of industry experience developing and executing marketing campaigns at a FMCG/consumer internet company.

- Experienced in marketing research, working with creative agencies

- Great interpersonal communication skills.