DocsApp - Brand Manager - IIM/ISB/MDI/FMS

About DocsApp

Our Mission :

Making quality healthcare easily accessible to over a billion people!

Who We Are?

DocsApp is India's #1 ISO Certified Medical App that lets you Consult Specialist Doctors 24x7 over Chat and Call within 30 minutes! Ours is an integrated platform for online consultation, ordering medicines & booking lab tests. With over 3.5 Million+ Indian users, 3000+ Doctors, funding & support from Bessemer venture partners, Rebright partners and other investors, DocsApp is scaling rapidly in quest to help millions more.

What We Do?

DocsApp provides consultation services for patients of all age groups in several key disciplines such as dermatology, gynecology, sexology, pediatrics, general medicine, psychiatry, weight management etc. Every user can avail transparent, tech-enabled, round-the-clock and multi-language services. Also, ordering medicines and booking lab tests is only a click away!

Funding :

April 2016: $1.2 million was raised as seed funding from Facebook's angel investors Anand Rajaraman and Venky Harinarayan, along with Japanese Venture Capital firm Rebright Partners.

Dec 2017: We then raised $7.2 million during Series A round of funding from Bessemer Venture Partners (BVP), Japanese investors Techmatrix Corporation and DeNa networks. Existing angel investors Anand Rajaraman, Venky Harinarayanan, and Japanese VC Rebright partners also participated in this round.

Roles & Responsibilities :

- Take brand ownership & shape company's image in the market/outside world.

- Uncover consumer insights and deliver innovative marketing campaigns

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

- Design the elements defining the brand - name, logo, colours, tag lines etc.

- Ensure that brand image has lasting impression in the mind of the end consumer and consumers from the target segments identify with the brand.

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.

- Interact with Growth & Marketing team to understand requirements and accordingly build brand strategy.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Skills & Qualifications :

- 3 to 7 years of post-MBA experience from a premium institute.

- Highly creative with the ability to think out of a box.

- Worked in creative agencies

- Worked in B2c consumer facing internet companies and launched multichannel campaigns.

- Strong analytical skills and data-driven thinking.

- Experienced in consumer internet industry