DMI Finance - Senior Manager - Brand & Communication

Sr. Manager - Brand & Communication

Job Summary: To ensure clarity, homogeneity, and effective distribution of DMIs brand, content and messaging to internal and external stakeholders - all alongside the strategic brand evolution of DMI.

Principal Accountabilities:

Brand:

- Create and monitor the brand guidelines.

- Act as a brand custodian and manage brand awareness, recall, and reputation; online and offline.

- Assist the team in the creation of video and print content.

- Execute all brand visibility implementations across all ATL, BTL

- Coordinate the appearance of all print and electronic materials such as letterhead, use of the logo, brochures, etc.

- Communicate the brand guidelines and ensure adherence throughout the organization.

Internal Communication:

- Co-create employee communication strategy in conjunction with the HR team.

- Work with HR teams on initiatives like the newsletter, mailers, intranet, town-hall, periodic off-site, etc.

- Execute in-office branding and retail outlets (branch offices).

External Communications:

Public Relations:

- Coordinate with the PR agency on PR-related events.

- Ensure adherence of media policy by employees.

- Write and/or oversee the creation of press releases and subsequent distribution.

Customer Communication:

- Associate with CRM and implement effective communication strategies that build customer loyalty programs and brand awareness.

- Build content for customer communication in conjunction with CRM and business teams through various channels.

Events:

- Assist in managing the presence at industry events, trade shows, and conferences.

- Coordinate and execute the design/collaterals needed for the offline product launch and sponsorship events.

Team Management:

- Supervise the direct reports.

- Groom the direct reports for their professional growth.

- Co-create the marketing & communications budget along with Brand & Communication Head and ensure compliance.

Qualifications: Postgraduate in any stream preferably from Mass Media

Work Experience :

- Advertising, Brand & Media Communication with exposure to Financial Services Industry

- Extremely good written and verbal communication

- Innovative

- Knows how to manage a team

- Extremely proactive

- Well versed and networked with agencies, media & industry

- Has a good eye for design