DMI Finance - Manager - Growth Campaign

Growth Campaign Manager

JOB PURPOSE : Responsible for ideating, planning, scheduling, and executing all Direct to Customer Campaigns via various channels/platforms available for assigned businesses.

PRINCIPAL ACCOUNTABILITIES :

End to End Campaign Platform Management :

- Work on the integration of the journeys with the campaign platform

- Perform extensive Campaign Quality Checks/audits & fixes, recording the readings and changes for Audit purpose

- Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data tables

Campaign Development & Deployment :

- Campaign Development & Deployment of Simple, Medium, Complex, Multi-wave, Cross Channel, Real-time Personalized marketing communications & customer life cycle campaigns across multiple channels using campaign tools (SALESFORCE)

- Build multi-channel communication plans for direct marketing across email, web, performance marketing, in-app promotions, audio ads and video ads in order to meet the business targets

Design of Experiment based Campaigns & Tracking :

- Solve 3 three problems of Growth Marketing - Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business

- Develop the channel mix, testing strategy, plan creative concepts, themes, and price promotions for each campaign by collaborating with internal teams

Customer Lifecycle Management :

- Maximizing the customer lifetime value by managing the lifecycle & increasing retention

- Increase the X-Sell ratio for both the Credit & Fee products

Stakeholder Management :

- Interacting with cross functional teams such as Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the growth hacks

- Lead discussions with external stakeholders/ channel partners during engagement calls

Educational Qualifications :

a) Qualifications :

- MBA from a reputed institute or Graduate with 3+ years of fulltime experience

- Knowledge of Campaign Management tools- UNICA, ADOBE, SALESFORCE, CLEVERTAP, etc..

b) Work Experience :

- 3+ years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a bank/NBFC

- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns

- Knowledge of Campaign process, Unica Flow, Response process, Contact History creation

- Skills ; SQL , Advanced Excel including Pivot Tables , R/Python is good to have,