DMI Finance - Assistant Manager/Manager - Social & Digital Media

JOB PURPOSE:

Digital is at the core of DMI. The incumbent will play a pivotal role in continuing to build our brand journey through online and offline modes, generate digital leads and manage the digital presence of our lending business. Digital media is an ocean of opportunities and is continuously evolving/shifting. This critical role will help the organization transition towards the next level of growth through various cost-effective and timely digital measures.

PRINCIPAL ACCOUNTABILITIES:

- Oversee all digital marketing activities: SEO, SMO, SMM, Ad-words, Analytics, Facebook Ad campaign and Social Media campaigns.

- Knowledge of SEO best practices.

- Day to day management of social media and online Ad campaigns.

- In-depth knowledge of Email / Direct marketing.

1. Accountability - Social Media

- Oversee the social media strategy.

- Ideation, planning of social media posts, campaigns

- Proofread the content for all posts and provide a brief to the designer/agency.

- Manage social media campaigns.

- Manage social media community & facilitate ideas to build it incrementally.

- Coordinate with internal & external stakeholders to create product videos.

- Managing and increasing the reach of videos online.

2. Accountability - Website

- Manage and maintain the DMI website(s).

- Study Google analytics and recommend necessary amendments.

- Analyse, plan & execute on-page & off-page SEO activities.

- Monitor all the tags, CTA's, wireframe, and content on the website.

- Attain key performance indicators such as reducing the website bounce rate, improving user experience, conversions, managing traffic, regular uploads, etc.

- Analyse and improve the UI & UX of the website & apps.

3. Accountability - Digital Campaigns

- Ideation of new campaigns - lead generation & brand awareness.

- Planning and monitoring rollout for campaign execution.

- Coordinate with business/CRM teams and achieve the ROI.

4. Accountability - Audit & Reports

- Regular monitoring of the competitor's digital media platforms and creating an analysis report.

- Generate analytic reports of all social & digital channels every month.

- Audit and analyze the social media presence, including digital advertising costs and returns.

7. SKILLS AND KNOWLEDGE:

- Proven working experience as a Social - Digital Media Specialist.

- Demonstrable social media campaign experience and social analytics tool knowledge.

- Adequate knowledge of web design, web development, google analytics, and SEO.

- In-depth knowledge on analyzing and measuring campaigns (ROI).

- Highly creative and imaginative.

- A knack for editing and proofreading with good research skills.

- Updated with regular trends on social media.

- Fluency in English language is mandatory.

Educational Qualifications:

Qualifications:

- Minimum Qualification required: Diploma/Graduate/Postgraduate in Social & Digital Media from a reputed institute

Work Experience - Minimum 3-5 years of relevant experience, preferably in the BFSI sector or has an agency experience