DM/Manager - Digital Marketing - Auto

With one of the leading Automobile company

Location : Gurgaon

Digital Marketing exp min 5 yrs

Executing digital strategies and recommendations including user experiences, information architectures, interactive B2C marketing, corporate web site, online lead generation and content strategies.

- Brand Positioning - Study consumer need gaps, study competitive landscape, define space, product USP and build a single minded proposition for the Automobile brand, monitor brand health through research agencies IN ORDER TO create brand awareness amongst consumers and achieve volume sales targets

- Marketing Support - Provide marketing support to the zonal offices, fleet sales

- Budgeting – provide input in preparing annual marketing budgets and financial plan for budget spends for respective brand.

- Strategize, optimize, and manage content on the website

- Develop a global digital marketing roadmap to support brand building & lead generation;

- Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics

- Coordinate social media activities by actively engaging in consumer and industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites

- Analyze data, determine insights, and develop recommendations to optimize the user experience.

- Track and measure online advertising and promotional programs

- Design test strategies and creative to optimize results

- Manage SEO & SEM (organic and paid) projects

- Keep abreast of industry trends and opportunities

- Manage digital agency

- Design and implement a digital strategy to Drive brand visibility and salience using the digital space (web and mobile)

- Drive customer acquisition through digital media

- Manage the corporate website of the company and content updation.

- Use web analytics to monitor web traffic

- Optimize digital spends to ensure maximum ROI

Call on 9820470040