DM - Display & Affiliate - Online Travel

Opportunity with a leading online travel company for Deputy Manager– Display and Affiliate.

AREAS OF RESPONSIBILITY (AOR)

- Assist in creating and executing the online marketing strategy (excluding paid and organic search) for Display, Affiliate networks, Ad networks

- Establish Strong buying, agency and publisher relationships. Negotiating with publishers for rate, exploring new buying agencies.

- Leverage data and analytics to deliver strong marketing efficiencies.

- Improve creative’s at conceptual and implementation level.

- Managing and optimizing internal inventory.

- Manage campaign on various affiliate networks for the collaborating LOB’s by taking into consideration the demand forecast of products. Ensuring that the quality of traffic is maintained from publishers.

- Monitoring and Tracking campaigns to ensure business deliveries. Ensure error free running of the advertisements on affiliate networks.

- Roll out monthly media plan for Display and Manage media buying for campaigns.

- Test new platforms, features and optimization methods.

SUCCESS INDICATORS

- Successful delivery as per business plan across LOB’s.

- Optimization across positions, sizes, creative, propositions etc based on analysis.

- High overall engagement of the team

- High on customer satisfaction

KEY RELATIONSHIPS

Internal (i.e. colleagues, other business units);

External - Vendors (i.e. suppliers, customers, service providers)

- Marketing Team.

- Product Team

- Technology Team

- UI Team

QUALIFICATION AND EXPERIENCE

EDUCATIONAL QUALIFICATION - MBA or equivalent from a premier business school will be preferred

(Business Management / Analytics)

RELEVANT EXPERIENCE - 4- 6 years with digital marketing experience of a good scale including display / affiliate marketing

COMPETENCIES REQUIRED:

FUNCTIONAL COMPETENCIES:

- Internet/ecommerce savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, keywords and meta tags , other common terminologies, technical aspects such as database-driven functionalities, html, ftp, pixels, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce, email, banners, landing pages, pop-ups and pop-under etc))

- Understanding of online media buying

- Understanding of online search/display

- Technical awareness

- Understanding of digital advertising

BEHAVIOURAL COMPETENCIES

- Leadership

- Solution Oriented

- Drive for Results

- Ability to Manage Ambiguity.