DM - Digital Business - Cross Sell & Customer Life Cycle Management - BFSI

Deputy Manager - Digital Business - Financial Services Firm

For one of our client, a Leading Financial Services Firm, we are seeking a Deputy Manager - Cross sell & Customer Life Cycle Management, Digital Business

Position - Deputy Manager - Cross sell & Customer Life Cycle Management, Digital Business

Education : MBA

Location : Mumbai

Profile : Create Customer Life Cycle Management charter, maximize revenue by up-sell, cross sell and retention. Responsible for customer campaigns to meet the above objectives

Key responsibilities :

Customer Life Cycle Management :

- Drive Customer life time value through analytics

- Create customer life stage based campaigns to cross-sell, upsell and retain the customers

- Analyse and create profitable customer segments which can then be targeted with effective campaigns

Campaign Planning & Execution :

- Work with Business Intelligence/ campaign and Marketing teams to plan for customer campaigns starting from Acquisition to Retention

- Enhance per customer lifetime value through measurable campaigns.

- Evaluate campaign agency on set parameters to measure effectiveness of campaigns

- Plan for newer campaign platform like Social, Google etc.

Customer database enrichment :

- Work towards customer data enrichment with the objective of increasing campaign effectiveness

Role Specific Competencies :

- Relevant experience in planning and execution of customer life cycle management campaigns

- Good experience analytics (Adobe, SaS and other BI tools) in BFSI, E-commerce space

- Self motivated and ability work under ambiguity

Formal Qualifications / Prior Work Experience :

- MBA with Minimum 3 years of experience Customer life cycle management, cross-sell and campaign management in BFSI/ eCommerce space