d.light - Manager - Product Marketing

Job Location : Shenzhen, China

Reporting to: Director of Product Marketing

Travel : 30%-40% of time

Job Expectation and Scope :

- Help the business achieve short and long-term goals whilst maximizing long-term brand health and potential

- Lead research & development for new products globally

- Develop and execute d.light's long-term product strategy

- Support the development and implementation of market segmentation and repository of consumer knowledge.

Key Responsibilities :

1. Through a mix of internal & external resources, build a holistic understanding of the trade environment, consumer psyche, and shopper behavior. Develop consumer and shopper insights, evaluate ideas with consumers, and turns these ideas into growth opportunities for the brand;

2. Lead and champion innovation projects. Develop and deliver quality innovations against agreed brand strategy and ensuring brand health. Develop an active working relationship with the product development team to integrate innovative ideas into the long-term brand growth plan. Become the voice of consumer and trade in the new product development process. Ensure the robustness of the brand's innovation funnel and the timely progress of approved projects through that funnel. Manage the marketing aspects of both product and packaging innovation;

3. Plan, lead and manage the entire life of a product line from the identification of market opportunities through design development, product launch, market penetration, and growth as well as the end of life phase;

4. Lead the development of the go-to-market brand toolkit; managing the process to a stage where the kit is ready for deployment across Africa / Asia;

5. Support the development of market segmentation, brand architecture, the master-brand pyramid, and the brand manual. Lead the development of sub-brand pyramids for the portfolio. Ensure these are used to guide all brand communication, innovation, and marketing initiatives;

6. Manage external creative and research agencies, from briefing, negotiation to execution supervision and reporting for all innovation projects;

7. Help drive a consumer-focused culture across the company.

Critical Success Factors of the Job :

1. Passion for Growth

2. Strategic Thinker

3. Cross-functional Team Leadership

4. Communication Clarity (written & verbal)

5. Results Oriented

6. Organized & Detail Oriented

7. Proactive

8. Independent

Successful Candidate Profile :

1. Bachelor's degree required; MBA preferred;

2. 5-10 years experience in brand or category management (consumer durables/consumer electronics background preferred);

3. Strong analytical skills (ability to research relevant information, synthesize data, and draw insights/recommendation from the information);

4. Proven record in cross-functional leadership & project management required (from the drawing-board to a launch in the market); experience managing global team preferred;

5. Demonstrable success in developing and bringing new products to market;

6. Experience developing concepts & integrated brand communication;

7. Experience negotiating & managing external creative and research agencies;

8. Strong business acumen and value chain analysis experience;

9. Fluent in English;

10. Conversant in MS Word, MS PowerPoint, MS Excel.

Preference :

1. Deep consumer understanding and shopper insights; experience with Bottom of Pyramid (BoP) markets a plus;

2. Experience with diverse cultures (work or volunteer) preferred;

3. Willingness to travel to developing markets, mainly India and Africa;

4. Excited to work in a dynamic start up environment;

5. Passion for mission-driven, impact-oriented work.

Compensation and Benefits : Very competitive package.