Posted By

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Sakshi Saxena

Assistant Manager - Human Resources at Dlight Energy Private Limited

Last Login: 27 April 2022

Job Views:  
654
Applications:  202
Recruiter Actions:  175

Job Code

1030101

d.light - Manager - Brand Communication

3 - 10 Years.Gurgaon/Gurugram
Posted 2 years ago
Posted 2 years ago

- Contribute to the overall development of d.light brand strategies and plans as per the organization need.

- Conceptualize & Lead creative marketing and communication roadmap and approaches to help markets and position d.light to attract partners, new channels & BD.

- Plan & Execute the marketing and communications strategies for various channels/audience (TG). This will include

- Creation of brand positioning platforms and generation of effective communication plan.

- Design and develop creative communication and marketing products - presentations, briefings & New Product Launches etc.

- Plan and implement marketing approaches including targeting, messaging; data analysis, customer profiling and segmentation

- Develop & Execute a digital strategy (including webpage) for various platforms

- Design & manage the engagement programmes for various stakeholders/channels

- Competition benchmarking


- Ensure the brand meets expectations through monitoring marketing trends and partner/stakeholder feedback.

- Ownership of the collateral development including packaging, manuals, spec sheets, POP/POSM material etc.

- Brand training to various stakeholders


- Support the professional development of the team to continuously develop skills and expertise and strengthen brand.

- Media planning, buying & Exposure in vendor management

- Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.

- Represent d.light at external meetings and conferences.

- Manage various agencies/vendors for respective projects, regular reviews & operations.

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Posted By

user_img

Sakshi Saxena

Assistant Manager - Human Resources at Dlight Energy Private Limited

Last Login: 27 April 2022

Job Views:  
654
Applications:  202
Recruiter Actions:  175

Job Code

1030101

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