DLF - Performance Marketing Role

Requirement for Performance Marketing Manager

Experience: 7-10 years in Digital Marketing alone

Key Responsibility:

- Develop and implement performance marketing strategies.

- Campaign planning and execution.

- Conversion rate optimisation (including re-engage strategies) and new user acquisition.

- Retention strategy and customer life-cycle management.

- Data analysis and insights, review and reporting.

- Market research and competitive analysis.

- Forecasting and goal setting

- Technology and tool management and new tool / technology induction.

- Agency and partner management

- Work with stakeholders - both internal (Brand, Marketing & Sales teams) and external stakeholders (Agencies and Partners)

- Marketing and Sales Cloud management

Certifications Preferred:

- Google Ad certifications

A. Search

B. Display

C. Video

D. Measurement

- Google Analytics Individual Qualification (GAIQ)

- Meta certifications : Facebook blueprint ( Digital Marketing Associate, Media Planning professional)

- Hubspot In-bound Marketing

- Linkedin Marketing Certification

- Adobe Digital Marketing accreditation

- Certified Information System security professional (Cyber Security)

- Conversion Optimisation certification

- Mobile Marketing Association certification

- SEO certification