Role Summary Define &amp; drive digital marketing strategy for Dixcy|Enamor, Incumbent will be responsible for establishing digital as a trusted channel within the organization. Creating best in class digital marketing capabilities in the organization. Manage and supervise all digital marketing activities, communication, and expenses. Role Responsibilities Digital Marketing strategy &amp; planning: - Manage and drive the Digital business by creating a digital marketing strategy for each brand that is in line with the overall business goals and objectives. - Should have the knowledge and hands-on experience in Performance, Branding, and Content strategy and creation. - Should be able to analyze and integrate SEO, SEM, Partner data to the overall digital strategy. - Should be able to draw up a database communication strategy and CRM - Review and optimize business and brand goals. - Work closely with the Brand Managers/Marketing Head to define the digital strategy for brands - Set digital marketing objectives basis the brand objectives &amp; achieve the same with the help of internal team &amp; external agencies - Digital media planning (typically with the agency) &amp; allocate digital budgets accordingly to prepare annual digital marketing calendar - Manage the brand level digital marketing budgets to achieve the brand objectives - Lead digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities - Periodic evaluation of the competitive landscape and their digital strategy/tactics Digital Campaign Management - Execute the annual digital marketing calendar in collaboration with the brand team, creative team &amp; external agencies - Establishing pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc. - Design campaign briefs for the agencies - Informing on micro-targeting and personalization of campaigns - Co-create (with the agency) A/B test plan &amp; targets basis benchmarks - Drive a KPI driven approach in all digital marketing campaigns - Coordinate with the agency for creatives &amp; media buying - Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.) Social Media Handle Management: - Maintain social media presence across select digital channels (through agency partners) - Assess opportunities to increase customer base &amp; engagement on social media handle - Manage Online Reputation Management through an agency partner - Manage content for social media posts with agency partners &amp; internal stakeholders Agencies/Vendor management: - Manage the day-to-day interactions with Digital Marketing agencies &amp; other vendors - Set campaign &amp; channel level KPIs for agencies and ensuring their delivery on the same - Ensure adherence to reporting cadence (daily, monthly, quarterly reports) agreed with the digital agencies Capability Building &amp; Asset Management: - Assess &amp; choose agency partners for digital marketing activities - Explore/introduce new digital marketing avenues - Capture consumer pulse on online channels - Creating &amp; maintaining the cadence of insights dashboards, customized to various management levels Key Result Areas (KRAs) - Fulfillment of campaign targets - Adherence to Digital Activity Plan execution - Return on marketing investments - Digital NPS - Brand equity improvement in digital (positive brand sentiments) - Fulfillment of social media handle objectives

Bangalore

DIXCY Textiles - Head - Digital Marketing  

DIXCY Textiles - Head - Digital Marketing   ,Job Description for DIXCY Textiles - Head - Digital Marketing   in Dixcy Textiles in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for DIXCY Textiles - Head - Digital Marketing   in Dixcy Textiles in  Bangalore for (10-15) years of experience. Apply Now!