Distribution Head - FMCG

Channel Management and Sales

- Establish and settle the Distribution network (Pan India)

- Ascertain successful product launch by managing distribution, channels and the end consumers.

- Drive sales initiatives and achieve desired targets with overall responsibility of ROI

- Identify & develop new streams for revenue growth and maintaining relationships with customers to achieve repeat / referral business.

- Accountable for sales forecasting, implementing trade and consumer schemes

- Spearhead market segmentation for effective targeting and product launch to achieve desired results.

- Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share matrices.

- Proactively manage and grow the client management, sales strategy for the area, achieving financial plan, volumes, profit and appropriate segment growth and ensuring a key impact on the bottom & top line performance of the business.

- Manage all aspects of marketing activities encompassing merchandising and visibility.

- Manage Strategic planning, business planning and evaluation of new business opportunities.

Team Management :

- Recruit, train, motivate and monitor the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets

- Enhance competencies of the sales team though product and sales training.