About the role : - The role involves responsibility for developing effective marketing strategies and plans to communicate the features and benefits of products to customers and drive adoption through the intersection of product hacks and marketing initiatives. - Owner of the funnel from customer acquisition to driving engagement and usage to loyalty and retention on the product offering - Identifying funnel drops and working on marketing mix and product improvements to address the same. - Help create and meet benchmarks on conversion funnel / put in place analytics for the same. - Owner of all GTM of new feature releases to develop customer insight to drive product marketing strategy. - Owner of product positioning and messaging - Work with marketing, product, sales, tech to take the product /feature release to market - Drive competitive analysis, understanding of tech trends that impact product usage - Driving inbound traffic to the product through work with the marketing team, managing trial experience and converting inbound traffic to leads. - Own engagement analytics and proactively understand user behavior and identify + address reasons for drops in engagement through marketing campaigns and product improvements. - Drive programs to convert trial users to paid users / high-interest prospects. - Drive consumer research and understanding to drive better product usage - ensure continuous feedback to product and UX teams - Create high-level wireframes and work with UX team to translate them to high fidelity designs - Work with engineering teams and delivery managers to ship product features in a timely and high-quality manner The Ideal Candidate : - A Master's degree from Tier-II / Tier-III B Schools - Any formal certification in Marketing management would be an advantage - Proven work experience of 6-8 years in product marketing preferably from SaaS / IT product companies - Expertise in CRM and marketing automation tools - Previous track record of working in a product management/marketing role with a SaaS company

Metros

 Disprz - Manager - Product Marketing - SaaS 

 Disprz - Manager - Product Marketing - SaaS  ,Job Description for  Disprz - Manager - Product Marketing - SaaS  in Disprz in  Metros for (6-10) years of experience. Apply Now!

Job Description for  Disprz - Manager - Product Marketing - SaaS  in Disprz in  Metros for (6-10) years of experience. Apply Now!