Disprz - Manager - Product Marketing

Product Marketing Manager

Responsibilities (not exhaustive) :

Some key responsibilities include :

- Owner of the funnel from customer acquisition to driving engagement and usage to loyalty and retention on the product offerings.

- Identifying funnel drops and working on marketing mix and product improvements to address the same.

- Help create and meet benchmarks on conversion funnel / put in place analytics for the same.

- Owner of all GTM of new feature releases to develop customer insight to drive product marketing strategy.

- Owner of product positioning and messaging.

- Work with marketing, product, sales, tech to take the product /feature release to market

- Drive competitive analysis, understanding of tech trends that impact product usage...

- Acquisition , driving inbound traffic to the product through work with the marketing team, managing trial experience and converting inbound traffic to leads.

- Driving both lead journey for enterprise full stack offerings and conceptualizing self serve purchase journey for modular standalone offerings.

- Engagement ; programs to drive DAU's, MAU's, time spent on websites.

- Own engagement analytics and proactively understand user behavior and identify + address reasons for drops in engagement through marketing campaigns and product improvements.

- Retention / Conversion

- Drive programs to convert trial users to paid users / high interest prospects.

Classic product management :

- Drive consumer research and understanding to drive better product usage - ensure continuous feedback to product and UX teams.

- Create product roadmap based on market research.

- Create high level wireframes and work with UX team to translate them to high fidelity designs.

- Work with engineering teams and delivery managers to ship product features in a timely and high-quality manner.

Education / skillset :

- Bachelor's degree in Marketing, Sales or business management from a top B school.

- Any formal certification in Marketing management would be an advantage

Experience :

- Proven work experience of 6-8 years in product marketing preferably from SaaS / IT product companies.

- Expertise in CRM and marketing automation tools

- Previous track record of working in a product management / marketing role with a SaaS company.

Abilities & traits :

- Strong communication, storytelling and visual design skills.

- Impeccable communication skills, both written and oral.

- Excellent planning, organizational, and prioritization skills.

- Ability to work under pressure and meet deadlines.

- Be committed to quality and be structured in approach.

- Ability to work in a fully virtual environment.

- Learning mindset.

Location : Pan-India