About the Account Based Marketing Manager (ABM) role:

The role involves execution of account research, ABM program design and execution, and reporting client prospects, qualifying leads etc.

Responsibilities (not exhaustive):

- Manage a portfolio of accounts to achieve long-term business growth

- Research & prioritize accounts based on targeted persona (industry, function), need - pain point, Disprz solution offering, opportunity size and buying cycle

- Working closely with other teams: field sales & marketing to define & execute campaign workflows

- Collaborate with content team to personalize communication based on the client's pain points

- Conduct A/B testing of messaging to improve response and conversion rates

- Regular tracking of campaign performance and provide recommendations for optimization.

- Remain highly informed about industry trends, market activities, and competitors

Education:

- A Master's degree from Tier-II / Tier-III B Schools

- Any formal certification in demand management would be an advantage

Experience:

- Minimum 5 years of experience in demand generation for a B2B SaaS / Product company or in ABM role

- Prior experience in designing and executing account-based marketing programs.

- Proven exposure with Marketing Automation Software (eg: Hubspot) a plus

Abilities & Traits:

- Strong research & analytical skills

- Excellent communication skills (oral & written)

- Team player, hustler and hungry for learning / growth

- Maintain timely and accurate reporting of the pipeline, account plans, and territory management activities

- Ability to work on stretch goals and highly demanding targets

- Commercially focused, growing accounts strategically through cross-selling and up-selling techniques

- Energetic team player, driven and self-motivated

- Self-starter with the ability to work with limited input

- Excellent planning, organizational, and prioritization skills

- Good business sense and excellent consultative sales skills

Location: Mumbai / Chennai