Purpose of the role : The person is this role will be leading all analytics deployment for Star's Marketing spends. Role entails managing Marketing analytics projects and providing actionable insights/ recommendations to respective business units Key Responsibilities : We are looking for someone with analytics &amp; quantitative bent of mind with a clear understanding of Marketing function. Listed below are key planned/ongoing analytics projects wrt Marketing spends - both Media and Non-Media across business units: Media : - Savings delivery committed by the Agency post Consolidation a. Buying analytics and metrics driving efficiencies b. Automation of the MediaPath (global Audit form) way of TV Savings computation - Marketing ROI of Media spends for Star business units : a. Communication effectiveness scorecard to reduce inefficiencies in promo airing &amp; utilization. Ongoing project across GEC, Regional and Sports BU b. Show Launch success framework - Recommendations for successful launches with optimal support c. Marketing ROI- Devise integrated ROI metric for measurement; ROI dashboard to visualize the performance metrics across Business units, POE - Paid, Owned, earned media approach to Show Marketing - Marketing effectiveness driving initiatives - Screen Planning - media agnostic planning for Owned media - OOH planning tool - built on 3 year DB, SOV approach to budgeting, Quality factored into selection of units, Rate trend analytics for efficiency check Non-Media : - Analytics support to ongoing projects led by the P&amp;I team - Machine analysis for cutting promo production wastage - Communication efficacy mapping - Framework to quantify and measure creative efficacy of Communication - Integrated measure of Celebrity Buzz - Framework to analyze &amp; measure factors driving celebrity buzz across platforms Qualifications : - MBA with Consulting or Marketing Analytics experience Knowledge &amp; Skills : - Strong Analytical skills - R expertise (preferably) - Disruptive thinking - Storytelling with data - Marketing understanding - Ability to bring method to unstructured tasks - Strong project management skills, to take ideas through to the delivery stage - Media Industry understanding (preferably) About Star India : Star India has defined the Indian media landscape for more than 30 years, and today is one of the&nbsp;country's leading media conglomerates, reaching around 700 million viewers a month on TV across India&nbsp;and over 100 other countries.&nbsp;Star India's channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and&nbsp;lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&amp;S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home&nbsp;to a number of leading domestic and international sports and is making quantum leaps in transforming&nbsp;sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India's largest premium streaming platform has changed the way Indians watch&nbsp;their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the&nbsp;widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and&nbsp;Movies in 8 languages, regional and national News, and coverage of every major global sporting&nbsp;event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios.&nbsp;The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

Maharashtra

Mumbai

Disney - Senior Manager - Marketing Analytics 

Disney - Senior Manager - Marketing Analytics  ,Job Description for Disney - Senior Manager - Marketing Analytics  in The Walt Disney Company (India) Ltd. in  Maharashtra Mumbai for (8-13) years of experience. Apply Now!

Job Description for Disney - Senior Manager - Marketing Analytics  in The Walt Disney Company (India) Ltd. in  Maharashtra Mumbai for (8-13) years of experience. Apply Now!