Disney+ Hotstar - Senior Manager - Growth Operations - User Communications & Content Marketing

Senior Manager - Growth Operations (User Comms & Content Marketing), Disney+Hotstar

As the Lead of Growth Marketing Operations, you will be a key member of our Growth team, responsible for overseeing and optimizing our marketing operations across various on-platform marketing channels, visual merchandising & content promotions. You will lead a team of marketing professionals and work closely with other stakeholders to drive customer lifecycle, content success, and ultimately, the growth of the business.

About the team - Growth Marketing Operations team oversee and optimize the marketing operations across various on-platform marketing channels, visual merchandising & content promotions for Disney+ Hotstar.

KRA's:

- Channel Strategy : Develop and execute comprehensive marketing strategies for Display Ads, Video Ads, WhatsApp, Push Notifications, Visual Merchandizing, and Personalization to meet growth objectives

- Data-Driven Insights : Leverage data analytics and performance metrics to make data-driven decisions and optimize marketing campaigns across channels

- Audience Engagement : Drive viewer engagement through interactive content, recommendations, personalization, and audience feedback mechanisms

- Promotion : Develop and execute promotional campaigns to highlight new content releases, specials, and unique features on the platform

- Campaign Execution : Oversee the planning, execution, and tracking of marketing campaigns to drive customer engagement, acquisition, and retention

- Personalization: Implement and refine personalization strategies to enhance the customer experience and drive engagement

- Visual Merchandising: Develop strategies to enhance product presentation and merchandising to maximize engagement

- A/B Testing: Implement and analyze A/B tests to refine marketing strategies and improve conversion rates

- Collaboration: Work closely with cross-functional teams, including design, content, and product teams to ensure seamless campaign execution and alignment with the brand

- Budget Management: Develop and manage marketing budgets for various channels, ensuring efficient allocation of resources to maximize ROI

- Reporting : Provide regular reporting and analysis of marketing performance to company leadership

- Innovation : Stay up-to-date with industry trends and emerging technologies to identify growth opportunities and incorporate them into marketing operations