Disney+Hotstar - Head of Product Marketing Management Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019. Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ Originals. We're looking for the brightest minds to build the future of TV with us. ABOUT THE TEAM : - We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As the subscription business at Disney+ Hotstar increases its scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. - You will play a key role in enabling decision-making at the center. You will report directly to the Office Lead and drive deep thought and analytics to Projects working closely with the Product team. This is an incredible opportunity to create a strong impact in a large and growing tech/ digital media firm as well as learn from the people around you and the opportunities you are exposed to. - We are looking for a high-impact Product Marketing Manager leader to lead & develop the Product Marketing function. This position requires a strong understanding of consumer internet businesses, a marketing mindset, and the ability to distill complex ideas into tangible, easy-to-understand articulation that excites and resonates with customers. In this role, you'll define our products' value proposition, develop core product marketing & content collateral, drive GTM of product launches, and benchmark competitors. YOUR KEY RESPONSIBILITIES : - Drive market research, competitive analysis, and benchmark products to provide key insights and shape product strategy - Develop product positioning, the customer value proposition that resonates and connects with customers - Partner with UX research, customer support and engage customers proactively to understand & articulate the voice of the customer - Develop and execute winning GTM (Go to Market) strategies with customer-centric targets, experimentation tactics, and measurable ROI - Translate product intent into compelling narratives, customer value propositions, positioning & messaging based on customer and competitive insights - Author high-impact creative briefs (e.g. PR, FAQ, Blogs, New Product Introduction, etc.) that are inspiring, compelling and visionary - Drive acquisition funnels, oversee creatives, positioning & performance of products across App Store and Web - Communicate the value proposition of our products to the sales team and work with the design team to develop the sales materials and tools that support the selling process - Foster strong relationships & influence company-wide leadership & drive cross-functional alignment with product management, marketing, design, and growth WHAT TO BRING : - Overall of 13+ years of experience - Has driven consumer growth and engagement in consumer internet companies in a product or marketing function - Technical skills in Product Marketing, Marketing Strategy, Product Strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics - Has proven leadership experience building teams - Superlative communication, presentation, and creative skills - you'll live & love creating decks that inspire, author content briefs, PR notes, and blogs - Demonstrate strong customer obsession, goes the extra mile for serving customers with product experiences that delight beyond expectations - Data-driven and understands customer journey funnels, acquisition funnels - Hunger, willingness to learn and do what it takes OUR VALUES : - We are customer obsessed - We are audacious in vision and action - We encourage honesty and open dialogue - We respect everyone and every point of view - We make objective and data-driven decisions - We believe trust and accountability go hand-in-hand - We invest in each other's growth - We bring our A-game and nothing else - We take charge and get it done THE PERKS : - The glory. Almost too much responsibility - No dress code. Unlimited leave. A fun-life balance - A ticket on our rocket ship to the moon

Bangalore

Mumbai

Disney+ Hotstar - Head - Product Marketing Management 

Disney+ Hotstar - Head - Product Marketing Management  ,Job Description for Disney+ Hotstar - Head - Product Marketing Management  in Disney+Hotstar in  Bangalore Mumbai for (13-15) years of experience. Apply Now!

Job Description for Disney+ Hotstar - Head - Product Marketing Management  in Disney+Hotstar in  Bangalore Mumbai for (13-15) years of experience. Apply Now!