Are you excited about almost crazy goals? Not scared to be the centre of the universe (especially when things are falling apart)? We are looking for business leaders with strong interest in understanding content & consumer. These category leaders will lead one of key consumer cohorts for Disney+ Hotstar (Sports, Hindi, Regional). The aim of this team will be to centrally own key business goals for this consumer cohort and enable decisions & interventions to help move the metrics meaningfully. YOUR KEY RESPONSIBILITIES: Consumer & Industry: - Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research. - Derive additional insights through analytics basis on-platform consumer behavior. - Build creative expertise in the team to find differentiation opportunities and support content buy. - Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas. Strategy & Planning: - Define content strategy to deliver above goals - based on consumer demand, OTT behaviour, need for differentiation and competitive landscape. - Build & own content business cases. - Identify key levers & initiatives to help achieve success (content, product, marketing, growth). - Work with cross-functional teams to move levers to help achieve success. - Own the P&L for the category (Revenue, Content costs, CAC, OI). Execution: - Own key success metrics for the category (subs, engagement, retention). - Program manage content launches, relevant experiments and interventions to improve performance. - Drive cross functional - virtual- teams across analytics, growth, marketing, product and Star (TV + Content) to deliver goals. - Track & report movement of key success metrics. - Lead category reviews with leadership & support decision making. - Devise a feedback loop in the overall strategy basis on ground performance. WHAT TO BRING: - 7-10 years- experience, preferable from Consumer Tech industry - Love for content - Curious - Thinker - Opinionated but equally open to hearing other opinions - Like numbers

Mumbai

Disney + Hotstar - Category Lead - Sports Vertical 

Disney + Hotstar - Category Lead - Sports Vertical  ,Job Description for Disney + Hotstar - Category Lead - Sports Vertical  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Disney + Hotstar - Category Lead - Sports Vertical  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai for (7-10) years of experience. Apply Now!