ABOUT THE TEAM Do you end up finding patterns in your dreams? Wish to dissect the subjective content world into numbers? We are looking for candidates with strong interest in understanding content & consumer. A category associate will support the key consumer cohort for Disney+ Hotstar (Regional- South-Telugu). The aim of this team will be to central own key business goals for this consumer cohort and enable decisions & interventions to help move the metrics meaningfully YOUR KEY RESPONSIBILITIES Consumer & Industry: - Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research - Derive additional insights through analytics basis on-platform consumer behavior - Build creative expertise in the team to find differentiation opportunities and support content buy - Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas Strategy & Planning: - Support content strategy to deliver above goals - based on consumer demand, OTT behaviour, need for differentiation and competitive landscape - Build content business case financial models - Work with cross-functional teams to move levers to help achieve success Execution: - Own, track & report key success metrics for the category (subs, engagement, retention) - Performance Review of content launches and marketing/ product interventions - Support category reviews with leadership & support decision making WHAT TO BRING - Love content. Conversational in any one Regional-South language, Telugu preferred - Curious - Thinker - Opinionated but equally open to hearing other opinions - Model Guru - Business Analyst's can apply

Mumbai

Bangalore

Disney + Hotstar - Category Associate - Telugu Consumer Cohort 

Disney + Hotstar - Category Associate - Telugu Consumer Cohort  ,Job Description for Disney + Hotstar - Category Associate - Telugu Consumer Cohort  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai Bangalore for (4-6) years of experience. Apply Now!

Job Description for Disney + Hotstar - Category Associate - Telugu Consumer Cohort  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai Bangalore for (4-6) years of experience. Apply Now!