Disney+ Hotstar - Ads Strategy Manager - GTM Entertainment Strategy

NOTE: Please note that this job posting is for a potential future opportunity. We recognize the value of building strong networks and pipelines for the future and would like to connect with you to understand your interests and aspirations.

JOB SUMMARY

Disney+ Hotstar is the fastest-growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that's available for free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.

The incumbent will be responsible for formulating Disney+ Hotstar's Entertainment ad sales proposition on the back of external market intelligence and internal user growth and product/ content innovations

ABOUT THE TEAM

The Entertainment PRS team is responsible for developing the overall monetization strategy for Entertainment on Disney+ Hotstar, which includes - supply forecasting, pricing and packaging, and overseeing the ads delivery. Additionally, the team also contributes towards developing an Annual Operating Plan and Long-Range Planning through analysis of market trends and internal data.

YOUR KEY RESPONSIBILITIES

Drive Disney+ Hotstar's Entertainment Revenue Growth:

- Collaborate with sales, marketing & creative works team to drive revenue growth for the identified verticals

- Create customized solutions to key advertisers linked to their marketing objectives

- Ability to propose advertiser deliverables on Disney+ Hotstar for LCS/SMB businesses to win share of wallet from the brands

- Build customized narratives for why advertisers should invest with D+H: Value proposition laying out points of differentiation vs. other mediums

- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate "Why Buy?" propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics

Disney+ Hotstar's Entertainment Consumer behaviour into insights for advertisers:

- Deep understanding of user behaviour, historical trends and mapping them to market realities

- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums

- Ability to learn various D+H internal tools to provide support to the sales team for business growth

Strategic outlook for the portfolio business:

- Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors.

- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates

Build relevant post-evaluation process:

- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)

- Collaborate with the measurement team to develop key elements of the client's evaluation decks

Collaboration:

- Effectively collaborate with the front-line sales team & different sales strategy teams (Ad Tech, Ad Ops and Brand solutions)

SKILLS & ATTRIBUTES FOR SUCCESS

- Structured problem solver - Ability to develop solutions in an ambiguous environment

- Strong in analytics with a high comfort around Excel modeling

- Should have worked in inter-team and intra-team collaborative roles

PREFERRED EDUCATION & EXPERIENCE

- Total experience of 5-7 years, out of which preferably 3-5 years of strategy consulting experience