DishTV - Specialist - Product Marketing

The person will work in the Product Marketing and will broadly work on the following:

- Understand consumer needs and acquire new customers by creating offerings that fulfill their needs

- Track competition and international scenario on daily basis to gain strategic advantage

- Work with the brand team to create and execute tactical communication

- Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc

- Creation of new packs, modification in existing packs and changes in policies as per consumer requirements. Removal of unwanted packs

- Competitive mapping and differentiation strategy - Track and analyse competition on ongoing basis, share learnings and use it to maintain competitive edge

- A-la-carte packs design, launch and profitability

- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix

- Tactical communication development along with the brand team.

- Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc

- To zones/Sales Team/Trade

- Call centre on package usp's

- Liasoning with various departments including IT to ensure implementation of schemes and new product initiatives

- Market research/feedback to capture Consumer feedback/insight from the Zones/Call Centre (related to product)

- Internal Communication : Keep all stakeholders updated about competition and updates and regular basis and through Weekly reports