- Enhancing Revenue, Acquisition in various segments through product marketing & Go to market strategy
- Generated incremental revenue as per targets
- Enhancing the VAS penetration base through promotional offers.
- Conceptualizing and deploying a scheme - Engage and Enroll
- Collaboration with sales force across the country
- Understand consumer needs and acquire new customers by creating offerings that fulfill their needs
- New Product Design & Pricing, Cost-Benefit Analysis, Industry Analysis
- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix
- Work with the agency to create and execute product communication
- Create and execute Go-To-Market Strategy to achieve key business goals
- End to end management encompassing new product design & pricing.
- Track competition and international scenario on daily basis to gain strategic advantage
- Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc
- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix
- Tactical communication development along with the brand team.
- Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc
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