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04/12 Rashi Kaushik
HR at DishTV India

Views:603 Applications:232 Rec. Actions:Recruiter Actions:4

DishTV - Lead - Product Marketing (4-7 yrs)

Noida Job Code: 870103

- Enhancing Revenue, Acquisition in various segments through product marketing & Go to market strategy

- Generated incremental revenue as per targets

- Enhancing the VAS penetration base through promotional offers.

- Conceptualizing and deploying a scheme - Engage and Enroll-

- Collaboration with sales force across the country

- Understand consumer needs and acquire new customers by creating offerings that fulfill their needs

- New Product Design & Pricing, Cost-Benefit Analysis, Industry Analysis

- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix

- Work with the agency to create and execute product communication

- Create and execute Go-To-Market Strategy to achieve key business goals

- End to end management encompassing new product design & pricing.

- Track competition and international scenario on daily basis to gain strategic advantage

- Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc

- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix

- Tactical communication development along with the brand team.

- Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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