DishTV - Lead - BTL Marketing

Job Title: Lead - BTL Marketing

Work Location: Mumbai

Function /Department: Marketing / BTL

Reports to: Divisional Head

Work Experience: 4-5 YEARS

CTC - 9 LPA

Minimum Qualification: MBA

Preferred Industry / Preferred Company: Telecom

Job Responsibilities:

- To support in managing BTL Activities of PAN India for over 50k outlets

- Planning & implementation of BTL Marketing national calendar

- Drive the Zonal /State calendars through the zonal teams reporting into the category team.

- Trade meets for engagement, new product launches, & executing GO TO MARKET Strategy for new products

- Build exclusive Trade Marketing projects in urban & rural markets by zone and national level

- POS & Merchandising - Ensuring smooth execution for Dish, Zing & GD; Bottom up competition information collection thru Zonal teams; POS execution, monitoring & Distributor Audits

- MIS Management & Presentations for seniors as & when required

- To develop & launch annual/monthly national level integrated Retail Visibility

- POS material & visual merchandising planning, monitoring, execution & feedback across retail channel; monthly reporting of the same to management

- To plan right & cost effective on shop and inshop visibility mix to enhance engagement & footfall at various categories of retail stores

- Corporate Branding Programme & must have exposure of framing retail visibility.

- Driving innovation in POS & Merchandising.

Other Stakeholders

- To Work closely with various functions like service, revenue & sales to create / execute trade/ subscribers communication.