dishq - Digital Marketing Specialist - Growth

Job Summary:

You will be our first marketing hire and will report directly to the CEO (who has an extensive marketing background). You should love building growth engines that consistently drive good users to install apps at a cost effective CPA. You are someone who always wants to improve their results through continuous testing of campaign targeting and creative. You are someone who can hit the ground running and is happy to work independently.

Fast Facts:

- Product: a personalised food discovery platform that always knows what you want to eat

- Founded Dec - 15, based in HSR (Bangalore), and team of 9 people

- Current status - beta release since Jun - 16 and developing 2nd major release for Jan - 17

Responsibilities:

- Develop and manage paid acquisition channels e.g. AdWords & Facebook

- Develop new digital opportunities and partnerships e.g. social influencers

- Identify trends and insights, and optimise spend and performance based on those insights

- Regularly test and optimise all digital channels and provide detailed analysis on campaigns and their impact

- Create and update all digital marketing reports

Skills/experience:

- Minimum 3 years experience in digital marketing, ideally growth

- Extensive experience within a digital marketing role including experience creating, implementing and reporting on the results of a digital marketing strategy

- Extensive experience in designing, developing and maintaining PPC campaigns

- Extensive knowledge of Google Webmaster Tools, Google Analytics, Google Adwords, Mixpanel, AppsFlyer or Tune, Apptimize, or equivalent tools

- A significant portion of your marketing experience should be for acquiring users for a consumer mobile app

- Highly numerate and commercially aware - knowledge of budgets/KPIs/targets

- An eye for details

Bonus points:

- If you have knowledge/experience with content marketing e.g. social, notification, email marketing

- If you have product management experience

- If you have design or branding experience

- If you have worked in a startup

- If you are a real foodie