Dish TV - Manager - Digital Awareness - OTT Domain

Job Description -

- OTT Performance Strategy: Develop, execute, and refine performance marketing strategies specifically designed to scale up our OTT business, ensuring measurable and impactful results.

- User Acquisition: Employ advanced performance marketing techniques to drive efficient user acquisition through channels such as paid social media advertising, search engine marketing (SEM), programmatic advertising, and other digital platforms.

- Data-Driven Optimization: Utilize analytics and attribution tools to analyze performance metrics, optimize campaigns in real-time, and identify opportunities for improvement.

- Retention Optimization: Implement strategies to optimize user retention, including targeted re-engagement campaigns and personalized communication based on user behavior.

- Conversion Rate Optimization (CRO): Collaborate with UX/UI teams to enhance landing pages, app interfaces, and user flows to maximize conversion rates.

- A/B Testing: Design and execute A/B tests on ad creatives, landing pages, and various campaign elements to identify high-performing strategies.

- Budget Management: Manage advertising budgets effectively, ensuring optimal allocation across channels and campaigns to achieve the desired return on investment (ROI).

- Leverage Ad Tech Solutions: Stay updated on the latest ad tech solutions, tools, and platforms to enhance campaign performance and efficiency.

- Ad Creative Development: Work closely with creative teams to develop compelling ad creatives that align with performance goals and resonate with the target audience.

- SEM Strategy Development: Develop and execute strategic SEM campaigns to enhance our OTT platform's visibility on search engines, optimizing for user acquisition and engagement.

- Facebook Audience Targeting: Utilize advanced audience targeting techniques on Facebook, leveraging demographic, behavioral, and interest-based parameters to reach and engage the right audience segments.

- Universal App Campaigns (UAC): Design and optimize UAC campaigns to drive app installations, ensuring efficient budget allocation and maximizing the acquisition of high-quality users.

- Keyword Research and Optimization: Conduct in-depth keyword research, monitoring trends and competition, and continually optimize keywords for improved SEM performance.

- Ad Copy Creation: Collaborate with creative teams to develop compelling ad copy that aligns with campaign goals and resonates with the target audience.

- Bid Management: Implement effective bidding strategies to achieve campaign objectives, balancing cost per acquisition (CPA) and return on ad spend (ROAS) targets.

- Performance Analysis: Utilize analytics tools to analyze SEM and UAC campaign performance, providing actionable insights and recommendations for continuous improvement.

- Conversion Tracking: Set up and manage conversion tracking to measure and optimize the impact of SEM and UAC campaigns on user acquisition and overall business goals.

- Programmatic Strategy: Develop and execute programmatic advertising strategies specifically geared towards acquiring new OTT subscribers and retaining existing ones.

- Audience Segmentation: Utilize advanced audience segmentation techniques to target specific user segments, ensuring relevant and personalized programmatic campaigns.

- DSP Management: Oversee and manage demand-side platforms (DSPs) effectively, optimizing bids, budget allocations, and targeting parameters for programmatic campaigns.

- OTT Subscription Funnel Optimization: Design programmatic campaigns that align with the OTT subscription funnel, from awareness and consideration to conversion and retention.

- Dynamic Creative Optimization (DCO): Implement DCO strategies to personalize ad creatives based on user behaviour, preferences, and subscription status.

- Leverage First-Party Data: Harness first-party data effectively for targeting and personalization, ensuring that programmatic campaigns align with user profiles and preferences.

- Cross-Channel Integration: Collaborate with other marketing channels to ensure seamless integration and consistent messaging across programmatic campaigns and other touchpoints.

- Performance Analytics: Utilize analytics tools to measure the effectiveness of programmatic campaigns, analysing key performance indicators (KPIs) and providing insights for optimization.

- Brand Awareness Strategy: Develop and execute comprehensive brand awareness strategies, leveraging digital channels to enhance brand visibility and recognition.

- Digital Media Buying: Oversee digital media buying efforts, including negotiating and purchasing advertising space, optimizing budgets, and selecting appropriate media channels to reach the target audience.

- Creative Collaboration: Work closely with creative teams to develop compelling ad creatives and messaging that resonate with the target audience and align with brand positioning.

- Emerging Trends: Stay updated on emerging trends in digital marketing and media buying, incorporating innovative strategies to enhance brand awareness.

- App Install Strategy: Develop and implement comprehensive strategies for app install campaigns, optimizing for maximum downloads and user acquisitions.

- Channel Selection: Identify and select appropriate channels for app install campaigns, including but not limited to social media, mobile advertising networks, and partnerships.

- Leverage Influencer Partnerships: Explore and leverage influencer partnerships to promote app installations and increase visibility among target audiences.

- Fraud detection & Tracking: Ensure quality of App downloads. Should be familiar to attribution tools like Appsflyer.

Requirements:

1. Proven experience in digital marketing, specifically within the OTT or streaming industry.

2. Experience in managing Agency (preferably Digital Marketing Agency)

3. In-depth understanding of user acquisition and retention strategies in the digital entertainment space.

4. Proficient in utilizing analytics tools to derive actionable insights.

5. Hands-on experience with SEM, paid media campaigns, and social media management.

6. Creative mindset with the ability to develop and execute innovative marketing campaigns.

7. Strong project management skills, with the ability to prioritize and meet deadlines.

8. Excellent communication and interpersonal skills.

9. Up-to-date with industry trends and emerging digital marketing technologies.