Dish TV - Head - Usage & VAS

- Drive Subscription ARPU through various upsell initiatives

- Drive a healthy product mix

- Upsell and Cross-sell management

- Increase A-La-Carte penetration

- Sale and stickiness of VAS services

- Running campaign through multiple channels for upgrade and upsell

- Enhance usage and revenues through content bundling and packaging.

- Designing internal content processes for effective content deployments across all platforms.

- Manage the product life cycle including feature enhancement and version upgrades.

- Estimate market opportunity, identify new variations, define go-to-market strategy, and implement the plan.

- Conceptualize and implement monetization opportunities in the existing products and motivate team to sell the idea.

- Liaison with partners and all internal stakeholders for end-to-end launch and ongoing management of the VAS.

- Responsible for reporting of sales and subscriber base along with necessary business analysis

- Engaging with content partners for developing new offers

- Engaging with Call Center partners and agents for effective upsell through outbound