Director - Strategy & Planning - Home & Furniture Category

Position: Director - Strategy and Planning - Home & Furniture Category

- Business plan evaluation and modelling

- Have an in depth knowledge of competition and brands and ability to influence the market

Delight the stakeholders:

- Develop the business model, understand where strategic opportunities are and create a viable business to service them Long Term Strategy.

- Ability to create the a marketing strategy to launch brands in India

- Create and drive the Go-to market strategy.

- Conceptualise strategies and implement by liaising with cross-functional teams to create value

- Design of market entry strategy

Competitive Intelligence:

- Know the competition: Understand on-line and off-line players.

Market Research:

- Know the market: Stay on top of trends in an ever-changing landscape, find exclusive opportunities and prioritize based on size, internal capabilities, etc.

- Know the consumers : Deeply understand customer behaviour, develop new customer insights and align them with category goals

New Initiatives:

- Explore marketing, operational recommendations as part of research; analyse and draw conclusions based on the implications of findings.

- Analyse potential of new product ideas based on market modelling, business/category plans.

- Develops and presents business plans and justification for new business opportunities/new products

Analytics:

- To be involved in big data analytics

- Develop forecasts, statistical models, segmentation, and data-driven analyses to drive marketing and merchandising efforts around customer acquisition and conversion

- Discover new opportunities to optimize the business through analytics and statistical modelling

- Partner with the Technology teams to deliver a stable and highly available reporting platform