Director - Strategy & Insights - Media Firm

- Provide insights to Programming, marketing teams by analyzing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions

- Tracking viewership pattern on regular basis and identifying any changes that are driving viewership growth

- Support cross functional teams in evaluating feasibility of potential program formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams

Strategic planning:

- Define the vision and goal of the channel and aligning all key stakeholders on the same

- Driving projections for the current and next year

- Building content and cluster strategy plans along with channel teams and driving the implementation.

- Update the key stakeholders on the cluster health and content viewership

Responsibilities:

- Working on Qualitative Research work.

- Must be able to make impactful PPT.

- Exceptional Communication skills.

- Must be able to manage a team.

- This opening is with a leading TV channel.