Director - Strategic Planning - Global Advertising Agency

COMPANY:

Global advertising agency, responsible for creating some of the most powerful and iconic brands in the world. Collaborative and acclaimed culture of diversity and fearlessness and empowerment has helped it create seminal work, which are part of popular culture even years after they were created. Multi-city operations in India. Looking for a top of the line strategic planner, with pedigree and leadership, reporting to the Chief Strategy Officer. Providing an opportunity for a strategist to stamp her/ his ideas on several exciting businesses.

POSITION DESCRIPTION :

- To drive the strategic thinking on a set of brands and lead a small team. Provide collaborative leadership and ownership in a fluid business across multiple geographies in India and around the world.

- To work closely with the various client servicing and creative teams and lead the discovery of key consumer insights.

- Become the voice of the consumer within the agency and inspire advertising that speaks to the consumer in the right way at the right time and about the right issues.

- Ensure accurate and timely collection of knowledge of the consumer and explain it in a way that everyone-client, account management, media and most importantly, creative people - will act on it.

- Provide checks and balances in the creative development process. Drive planning and creative standards in the agency.

- Leverage consumer/category insights to translate into robust communication platforms. Will need to monitor local and global trends within the categories closely. Work on new business pitches.

HIRING PROFILE :

- Post graduate, preferably MBA from leading Business School, with 10-14 years, from top advertising agencies only, with experience in handling large clients in consumer goods and services sector. Deep comfort with data and digital.

- Experience on large format brands and of launching a popular/mass market brand successfully is mandatory.

- Must be passionate about crafting briefs that provide the creative team the springboard to develop consistently outstanding work.

- Needs to be quantitatively oriented, as it will require to really get deep into the brand's business and not just its advertising.