Director - Strategic Marketing & Product Management - Automobile

Marketing Director

- This Position is responsible for driving the overall Strategic Marketing, Product Management and Market Intelligence.

- Strategic Marketing & Product Management - Lead the Strategic Planning (STRAP) process for India

- Partner with Product and Customer Management teams to maintain a comprehensive needs-based segmentation for markets

Market Intelligence :

- Lead Voice-of-Customer (VOC) campaigns with business and technical leaders at OEM customers to understand future needs.

- Define differentiated product and service offerings that generate superior economic value for customers in the target segments

Government Relations/ Public Relations :

- Drive India Government Relations Agenda, Fuel Efficiency Norms. Liaising with industry bodies like ACMA, SIAM and CII

- Use Public Relations to promote Company's Brand in relevant publications/media

Demand Management :

- Develop and publish insightful analysis of historical economic and industrial activity, and forecasted trends

- Prepare and publish regular forecasts of passenger and commercial vehicle production, and penetration of boosting technology

Qualification :

- MBA, Engineering degree (preferred) - ability to understand technology

- Strong micro-economics background - understanding of P&L and cost structures.

- Minimum 6 years experience in Strategic or Product Marketing in a technology differentiated sector (automotive a plus)

Requirements :

- Attention to detail - understands the importance of accurate data - gets personally involved to deliver high-quality information and presentations

- Quick thinker, ability to conceptualize and grasp things quickly.

- Exceptional leadership skills, energy and teaming capability. The ability to lead and motivate, share vision, inspire and rally colleagues.

- Ability to travel both domestically and internationally