Director/Senior Director - Digital Planning - Online/eCommerce

Responsibilities of The Role :

- Responsible for driving top-line growth for performance-based clients.

- Develop an SEM (search engine marketing) and Paid Social strategy for the clients/pitches.

- Working knowledge of SEO will be an added advantage. Develop a holistic performance strategy for the clients/pitches.

- Understand client objectives, category/competitive trends for various product categories

- Develop and strike partnership deals with key publishers and large affiliates

- Ability to steer client review meetings on a regular basis

- Understand client objectives, category/competitive trends for various product categories

What You'll Bring :

- Ability to manage large teams on SEM for effective optimization of the campaigns.

- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies

- Intermediate to advanced analytical skills, specifically relating to performance data and metrics

- Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) and pricing models (CPM, CPC, CPA, CPL, CPI et al)

- Excellent written and oral communication skills combined with outstanding presentation skills

- Problem-solving skills

- Abreast with the latest technology that will affect digital advertising

- Worked closely with publisher partners to elevate industry standards in-line with client needs.

- Exposure to affiliate and programmatic technologies

- People handling skills