Director/Senior Director - Digital Marketing - Internet/Online - IIM/ISB/FMS/MDI

- Digital Marketing is a strategic business driver at Lendingkart. As a Digital Marketing leader, with a team of cross-functional marketers, you will:

- Create a Marketing playbook for the company, define the strategy for the next 2-3 years and grow your business 5x in this period.

- Own marketing budgets and drive digital marketing's performance through systematic campaign-specific results and overall measurement

- Build, develop and execute digital Campaigns (Display, SEO, SEM, Email, SMS, Etc.) by coordinating with internal resources and digital agencies

- B2B SME customer acquisition & engagement using Digital Assets (Paid/Earned/Owned)

- Work with the Product & Data Science teams on Growth, Customer Experience and other initiatives - provide data-driven insights and recommendations to improve digital customer experience

- Work with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal

- Prepare demand funnel for products with costs of acquisition

- Web analytics to understand performance and bring about efficacy & efficiencies around cost of acquisition

- Devise innovative ways/mediums to reach target customers

- Initiate market research and analyse the findings

- Assist in building marketing strategies and contribute to drive the business by way of digital Performance Campaigns (Execution, Monitoring and Analytics) and Competitor benchmarking

- Keep the business abreast of emerging technologies and developments in the digital industry and share that knowledge and information with the team

- Ensure that the organization is advertised effectively on social media and digital platforms

- Develop and manage the framework for marketing automation and experiments - across digital customer touchpoints

- Hire, mentor and train team members on tools/techniques/domain for making a comprehensive impact to the business

Your Background :

- 8-12 years of experience of contributing in Digital Marketing space with proven record

- Exposure to Website projects & concepts such as wireframes, CMS, user testing, design, UAT, website launch Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc

- Experience in executing large scale digital performance marketing campaigns, driving business impact

- Ability to manage and lead team members both directly and indirectly

- Experience with building and nurturing teams of digital marketers

- Ability to think digital and translate digital ideas into reality Good data orientation and creative thinking team player

- Excellent analytical skills with a sharp eye for numbers and insights

- Ability to give direction for content, design and brand representation

- MBA from a tier-1 institute is a plus

- Curious and with a drive to succeed in space where there is no established marketing playbook

- Exposure of working in or dealing extensively with a Financial services / Banks / NBFCs would be an advantage