Director - Research Strategy

- Provide insights to Programming, marketing teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions.

- Tracking viewership pattern on regular basis and identifying any changes that are driving.

- Support cross functional teams in evaluating feasibility of potential program formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams.

- Promo planning and post launch promo efficiency evaluation

- Post launch efficiency evaluation and launch calendar.

- Deep experience in content and ability to utilize techniques to case building for new ideas and pitches.

- Interpret, present and visualize the platform analytics provided by team, collaborate with the platform team for effective launches.