Director - Product Marketing - SaaS

Roles & Responsibilities :

Happay is growing exponentially and is looking for an exceptional SaaS marketing candidate to join our Product Marketing team in a leadership role.

It's a high-growth, high-responsibility role and you would be part of the complete go-to-market planning & execution, market research, competitive analysis, sales enablement, website content, feature launches and PR.

Key Responsibilities :

- Plan & manage the execution of go-to-market strategy for our Travel & Expense (T&E) platform

- Create sales playbooks for specific verticals

- Refine and update messaging and collateral

- Train the sales and customer success teams on product and support offerings, and created related training materials

- Create collateral for prospects and customers that clearly articulate the value of our T&E platform

- Create vertical-specific content and materials catering to different decision makers to showcase the value Happay creates for customers

- Ensure that messaging resonates with customers and internal teams

- Conduct competitive analysis/market research

- Develop and produce market research that shows our products and services relative to competitors

- Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

- Help conceive and develop promotional plans and coordinate with various teams to drive key metrics

- Manage post-launch support for email and assigned verticals with content creation and internal training sessions

Requirements :

- 7-10 years of SaaS B2B product marketing experience.

- Exceptional strategic thinking ability and strong business judgment

- Strong writing skills with the capacity to create exceptional content

- Experience with sales enablement, training, etc.

- Experience of working with a SaaS company focusing on CFOs would be a plus