Director - Performance Marketing - eCommerce

One of the leading ecommerce company's in India is looking for a mature leader who is passionate about relentlessly driving performance efficiency at scale across all digital channels.

Job Details:

- Responsibility for the performance, budget and management of digital programs to drive business goals.

- Coordinate digital marketing acquisition activities with internal teams to coordinate and execute all advertiser acquisition strategies across the company.

- Lead paid marketing efforts in internal and other acquisition networks to reach Volume, Quality and ROI acquisition goals.

- Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimizations.

- Analyze performance, generate performance reports, present to senior management and use results to optimize and ensure positive ROI.

- Develop, execute and analyze ongoing test approaches to continually improve performance

- Lead creative development for any programs or materials needed to support acquisition programs and ads.

- Manage and track various vendor and partner budgets

Desired Skills and Experience:

- A minimum of 5+ years of lead generation experience across paid digital channels.

- MBA /BE from a top-tier program

- Startup, high growth company experience highly preferred

- Working knowledge of cookies, tracking and analytical technical mechanics

- Experience working with advertising agencies and market research firms

- Strong strategic, financial, and analytic skills