Director - Performance Marketing

Director - Performance Marketing

Responsibilities :

- Develop and execute comprehensive performance marketing strategies to drive traffic, conversions, and revenue across multiple digital channels including Google Ads, SEM, social media advertising, display advertising, and affiliate marketing.

- Lead a team of performance marketing specialists, providing guidance, mentorship, and support to drive individual and team performance.

- Collaborate with cross-functional teams including creative, analytics, product, and sales to develop integrated marketing campaigns that deliver maximum impact.

- Oversee the planning, execution, and optimization of digital advertising campaigns, including budget allocation, targeting, ad creative development, and landing page optimization.

- Monitor campaign performance on a regular basis, analyze key metrics, and provide actionable insights and recommendations to improve performance and drive continuous optimization.

- Stay informed about industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.

- Drive testing and experimentation initiatives to uncover new opportunities for growth and optimization.

- Manage relationships with external partners including agencies, vendors, and technology providers to maximize campaign performance and ROI.

- Provide regular reporting and updates to senior leadership on the performance of marketing campaigns, including ROI, CPA, ROAS, and other relevant metrics.

Skills required:

- 6-10 years of work experience in performance marketing with a strong focus on digital advertising channels.

- Bachelor's/Master's degree in marketing, Business, or related field.

- Proven track record of developing and executing successful performance marketing strategies that drive measurable results and achieve business objectives.

- Deep expertise in digital advertising platforms such as Google Ads, SEM, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and display advertising networks.

- Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform decision-making.

- Experience to lead a team of performance marketing professionals.

- Excellent communication and interpersonal skills with the ability to effectively communicate complex ideas and strategies to internal and external stakeholders.

- Google Ads certification and other relevant certifications are a plus.

Other Important Information:

- Compensation: Based on current skills and expertise

- Location: based in our corporate office in Gurgaon

Become an Authority in your Field:

- The senior management has strong expertise in building consumer internet ventures

- We aim to do cutting-edge work that helps us become experts in our individual fields of work