What you'll do:
- Identify key industry events, conferences, and sponsorship opportunities to increase brand visibility and generate leads - identify and qualify new business opportunities in target markets
- Lead the planning and execution of various offline marketing activities such including events, roundtables, seminars, conferences, and workshops such as to position Signzy as a thought leader in the Fintech space
- Develop and implement a comprehensive business development strategy that aligns with the company's overall corporate goals
- Work closely with cross-functional teams, including sales, product, and design, to ensure seamless execution of offline marketing initiatives
- Build connections with external vendors, agencies, and partners to maximize the impact of offline marketing campaigns and initiatives
- Track, measure, and analyze the performance of offline marketing campaigns and activities, derive actionable insights and work on continuous improvement
- Stay updated on industry best practices, innovations, and new technologies in offline marketing to drive innovation and maintain a competitive edge
What you'll bring:
- Minimum of 10 years of proven experience in offline marketing, with a focus on events, roundtables, and other offline channels, preferably in the Fintech or financial services industry
- Demonstrated track record of developing and executing successful offline marketing strategies and campaigns that drive brand awareness, engagement, and lead generation.
- Strong project management skills, with the ability to effectively prioritize tasks, manage budgets, and meet deadlines in a fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
- Analytical mindset with a data-driven approach to decision-making and problem-solving.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to build and maintain strong relationships.
- Proven ability to work independently and as part of a team.
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