Director - Merchandiser - Store

Drive your concept:

- Set quantified goals on your concepts together with the Head of Merchandising/Supply Chain Merchandiser based on last year performance, current selling and assortment/ global belief.

- Adapt the global commercial believes to local needs throughout the commercial planning on concept level.

- Optimize net selling on your concept through setting clear commercial focuses.

- Maximize the selling potential of your concept by securing the right space management according to the current stock situation and sales drivers.

- Constant & structured sales follow-up of your concepts in your country.

- Be close to the market:

- supply your market organization with commercial focuses in order to set the right priorities to drive your concept both short and long term

- Be out in stores 2 days a week on average to follow up and coach stores together with Area Teams on commercial focuses.

- Act on the sales opportunities/threats together with your country sales team.

- Review your commercial plan periodically and set quantified improvements for next year.

Optimize your stock

- Set the allocation strategy on store segments for your concept and update it in correspondence to selling and stock.

- Influence Area Controllers to ensure an optimal balance between selling and stock levels on all store segments.

- Secure impact in stores by matching the store stock levels with the local sales drivers and key products.

- Follow up size availability in store and give feedback on supply chain setup.

- Optimize stock balance between new and previous seasons with allocation.

- Act with replenishment when demand exceeds supply or vice versa.

- Responsible for reduction cost of your concept. Optimize the potential of reductions through sale, activities and price adjustments.

Create the best customer offer:

- Run a concept strategy to drive sales net growth that is aligned with your quantified goals.

- Know your market: retail situation, fashion level, competitors.

- Know your customer: expectations and the price they are willing to pay for each key product at any given time.

- Influence prices and quantities together with your Supply Chain Merchandiser.

- Attend kick- off meetings at Buying Office to obtain information and news about the concept to be shared with the local organization.