Director - Media & Corporate Communications - eCommerce

Key Responsibilities:

- Lead and manage Consumer PR, Corporate Communications, Trade Communications, and Tech Community engagement.

- Build a PR & Publicity strategy that helps to,

- To Increase our brand equity as the most preferred OTA platform in India

- Increase Intent for users to subscribe across all our categories and brand/sub-brands.

- Deliver the highest WOM and earned media across travel category through platform stories, employee stories and on our marketing campaigns across multiple languages and multiple genres pan-India.

- Help deliver best-in-class marketing with a meaningful and impactful contribution through earned media leveraging talent usage, media innovations and story-telling

- Optimizing the relationship, deliverables and performance of the PR agency partner and any other PR and publicity stakeholders.

- Analyzing media coverage and making data-backed recommendations on improving SOV and regularly exceeding share of voice metrics.

- Commissioning or undertaking relevant market research/syndicated research, staying updated on new promotional opportunities.

- Organizing and managing promotional events

- Dealing with enquiries from the public (and CRM), the press, and related organizations.

- Responsible for increasing engagement, and elevating to employer of choice status, with tech community.

- Cultivate and maintain meaningful relationships with media and influential professionals.

- Crisis Management - Thinks 2 steps ahead, pro-actively keeps ready the plan and messaging to manage the crisis, and comes with a 'never let a good crisis go waste' mindset.

What To Bring :

- Master's / Bachelor's degree or equivalent, preferably in Marketing or Business Administration.

- 10-12 years of experience in PR/Corporate Communication.

- Strong relationships with the media are a must.

- Importantly, they are not afraid to roll up their sleeves and get the job done on their own.

- Excellent communication (verbal & written) skills, high attention to detail.

- Ability to use data to build strong PR narratives, and capture marketing opportunities.

- Should be adept at crisis management.

- Strong knowledge of digital media and current local/global trends in media consumption.

OUR VALUES :

- We are audacious in vision and honour bias for action.

- We encourage honesty and open dialogue.

- We respect everyone and every point of view.

- We make objective and data-driven decisions.

- We believe trust and accountability go hand-in-hand.

- We invest in each other's growth.

About :

We come together each day to fulfill a promise of offering the single most comprehensive travel experience to users, through award winning Mobile and Desktop solutions. With intuitive products that have the largest selection of flights, hotels and trains, we keep customers at the center of everything we do. Become a today!

About Flipkart

Flipkart is India's largest online marketplace and one of India's leading technology powerhouse that is disrupting the way India shops online.

Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer's point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders.