What you'll do: - Own user acquisition, retention, engagement &amp; growth through customer lifecycle management - Invent on behalf of company's customers to build and drive product &amp; content led initiatives that spiral growth - Own on-platform content marketing &amp; work with central teams on originals launch campaigns - Cross-functional Integration and Thought Leadership. You will serve as a key voice in assuring marketing, PR, and brand &amp; editorial are speaking with one voice and communication is consistent across channels - End to End management of originals launches on platform - GTM lead - Data analysis and insights mining to inform user experiences - Develop a rich understanding of our users, by diving deep into data in partnership with our analytics team, and by conducting custom research to understand the - why- behind our users- actions - Segmenting customers to focus on our most valuable users and to up-level others - Experimenting boldly with marketing, both on and off platform, to build loyalty, increase engagement and limit churn What you'll need: Key Qualifications: - 12+ years of experience in consumer marketing, with end to end customer lifecycle management &amp; brand management experience for a Video / Music / Gaming OTT, consumer technology, interactive or digital entertainment company - MBA / Master's degree in business, marketing, or any other related field - Nuanced content marketing understanding and strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the consumer tech / media / internet industries - History of leadership. We'd like to see evidence of serving as a key decision maker in a senior marketing role. Someone who felt challenged and energized by the deep transformations the media industry went through in the last decade towards digitisation and digital content - Entrepreneurial. Experience of having worked in a hyper growth, fast paced, often ambiguous environment as a Founder or Builder - Direct experience of leading lifecycle, engagement or loyalty marketing at a top tier customer focused brand and 360 degree marketing experience covering brand communications, digital marketing, influencer &amp; content marketing, media, performance marketing, retention &amp; product marketing - Experience with influencing product decisions - ability to discover and recommend true requirements and underlying feature requests - Experience managing, negotiating, and collaborating with outside creative agencies, partners and third-party vendors - Achieve more with less - ability to drive growth hacks through both paid &amp; organic media - Comfortable dealing with ambiguity and moving quickly in unstructured situations - Ability to influence audiences at all levels and work effectively across functions. Ability to build bridges with peers and organizations beyond your own - Inventive self starter, eager to develop and mentor early / mid-career marketers &amp; growth hackers in their professional growth - Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns complemented by a - roll up your sleeves attitude and grit - Ability to multitask with proven attention to detail - Right brain - left brain mix and balance of analytical &amp; creative thinking

Bangalore

Director - Marketing - Video Platform 

Director - Marketing - Video Platform  ,Job Description for Director - Marketing - Video Platform  in CareerNet Technologies Pvt. Ltd. in  Bangalore for (12-20) years of experience. Apply Now!

Job Description for Director - Marketing - Video Platform  in CareerNet Technologies Pvt. Ltd. in  Bangalore for (12-20) years of experience. Apply Now!