Director - Marketing - Tech Consulting Firm

Director - Marketing

About the Company : Client is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics. It offers Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services.

Job Location : Mumbai / Pune / Delhi / Bangalore

Job Description :

1. Develop and lead the company's overall marketing strategy for assigned regions and direct the execution of various marketing activities for your vertical.

2. Control the Marketing budget for assigned regions as well as conduct forecasts.

3. Be the point of contact for all Marketing activities for assigned regions.

4. Conduct market research and personas to make better decisions on the respective region strategies.

5. Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads.

6. Manage & Grow strategic partnerships with OEMs.

7. Strategize & create a process for execution of Account-based marketing campaigns.

8. Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions.

9. Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them.

10. Provide ongoing reporting, develop actionable insights, test and learn approaches to new initiatives.

Desired Background :

1. Bachelor's degree in Marketing or MBA or Masters in Marketing

2. 12 to 16 years of progressively more responsible positions in B2B and Account-based marketing, preferably in a similar industry.

3. Familiarity and skill with the tools of the trade in marketing

4. Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.

5. Experience in the global marketplace is a plus. Managing global marketing teams is a plus.