Director - Marketing & Strategy - FMCG/Retail

Overview:

The Director of Marketing is responsible for the development and execution of marketing programs in line with established strategic divisional goals. The Dir has overall responsibility for supporting the brand vision for the future 1-2 years, achieving the annual budget plan, as well as the growth of the brand in their respective channels.

Key Responsibilities:

Help to develop the next level of integrated marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.

- Develop and ensure execution of strategic marketing plans to build profitability and grow market share. Develop strategic activation calendar through collaborative effort with cross functional teams to drive sales and maintain effective brand image and innovation

- Drive marketing strategy across all paid channels including print, digital, social, and mobile media.

- Leverage insights, learnings, and modeling to help determine the right channel mix.

- Leverage data tactics across channels to further bolster the data-informed portions of our plans

- Ensure that strategies and plans deliver against business objectives and create impact in the marketplace.

- Manage budgets, including all operational, fiscal and investment ROI and evaluation responsibilities.

- Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams.

- Coordinate/partner with internal and external stakeholders to author and present best practices, and strategic planning guidelines

Other Skills required:

Good understanding of performance digital marketing and full funnel execution.

- Excellent communication, presentation, and interpersonal skills and must be results/metrics driven.

- Possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility, and must be able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external.