Director - Marketing - SaaS

Director Marketing

Company Overview:

The client is a leading Software as a Service (SaaS) company, dedicated to providing cutting-edge CX Support and Service solutions to some of the leading businesses in Retail, Ecom, Travel and BFSI verticals in India, Middle East, South East Asia and US. With a commitment to innovation and excellence, we empower businesses to build the gold standard of Customer Experience function.

Our innovative solutions empower businesses to create seamless and exceptional customer journeys, driving sustained growth and loyalty. We are seeking a dynamic and strategic leader to join our team as the Vice President of Marketing, playing a pivotal role in shaping our brand and market presence.

Location: Bangalore

Responsibilities:

Strategic Leadership:

- Develop and execute comprehensive marketing strategies aligned with overall business objectives.

- Lead the marketing team to drive brand awareness, customer acquisition, and market share growth.

Brand Positioning:

- Define and refine the company's brand positioning in the B2B SaaS Customer Experience space.

- Craft compelling messaging and value propositions to differentiate our offerings in the market.

Go-to-Market Strategy:

- Collaborate with cross-functional teams to create and implement successful go-to-market plans for new products and features.

- Drive product launches, ensuring consistent and impactful communication across channels.

Demand Generation:

- Develop and execute integrated demand generation campaigns to drive qualified leads.

- Utilize digital marketing, content marketing, events, and other channels to maximize lead generation.

Content and Thought Leadership:

- Oversee the development of high-quality content, positioning the company as an industry thought leader.

- Drive content marketing initiatives that resonate with our target audience.

Marketing Analytics:

- Establish key performance indicators (KPIs) and regularly analyze marketing performance.

- Utilize data-driven insights to optimize campaigns and maximize ROI.

Team Management:

- Recruit, mentor, and lead a high-performing marketing team.

- Foster a collaborative and innovative culture within the marketing department.

Experience: 8-15 years

Qualifications:

- Proven experience in B2B SaaS marketing, preferably in the Customer Experience or related industry.

- Demonstrated success in developing and implementing comprehensive marketing strategies.

- Strong leadership skills with a track record of building and leading high-performing teams.

- In-depth knowledge of digital marketing, demand generation, and brand management.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to leverage data for strategic decision-making.

- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.