Director - Marketing - Retail/FMCG

Duties and Responsibilities:

- Lead Calendar , Communication , Innovation , Ecommerce and Delivery channel for the brand in India

- Construct & execute the delivery retail calendar focused on acquisition, retention, and experience

- Deepen franchise engagement and connect for driving branding agenda

- Develop a pipeline of OLO initiatives to drive growth and brand visibility

- Drive disruptive partnerships, buzz worthy / PR linked news on OLO and improve app rating

- Elevate brand comms to better reflect brand voice, tone, and flair across all channels

- Challenge and elevate thinking for stakeholders - marketing team / cross functional / Franchise teams and aggregators with sharper consumer segmenting, profitable product pipeline, and quick Tech integrations

- Grow business through upsell, customizations, add on, peak days, partnerships

- Improve customer experience journey

- Building sustainable business model through right priced products, strategic use of value and healthy Cost of Sales

- Continue to invest and grow in-house talent, enable the high-performance team to deliver targets

- Collaborate with other sub functions of marketing and further strengthen function's thinking beyond the scope of immediate role

- Ensure that all marketing and public relations activities comply with local legislative requirements viz., Trademark protection, trade practices, etc.

- Develop, implement and oversee execution of an integrated public relations program designed to enhance understanding and image of company amongst opinion leaders, employees and the general public.

- Provide input to strategic planning process, periodic review and update of strategic plans.

- Direct and approve all market/ consumer research projects and maintain an overall research program that encompasses advertising research, competitor information, market potential, consumer attitudes etc.

- Direct and approve all advertising and sales promotion activities and material. Monitor and evaluate Agencies' and other external vendors/ interfaces' performance and recommend changes as appropriate.