Director - Marketing - Mobile Handsets

Job Type - Permanent

Job Description : 

This person will head the Marketing for a leading mobile handsets brand in India, leading a large team and reporting to the Global Director.

Client Details :

The client is one of the leading mobile handsets manufacturers and retailers in India, with a presence in South Asia as well. They have a range of offerings in handsets and accessories across all price ranges, and are currently investing heavily in the Indian market. They also have a factory set up in India.

Description :

The Marketing Director would report in to the Global Director and be responsible for:

- Develop strategies and build up an execution plan for enhanced Consumer Marketing

- Manage the Consumer Marketing budget and deliver profitable programs

- Provide strategic guidance towards market research efforts to understand customers' perception and behavior and formulate effective marketing strategies

- Planning the implementation and execution of communication across 360- (ABC marketing channels, partner channels, ATL/ BTL, PR etc.)

- Identifying and Understanding competition and competitors

Profile :

The ideal candidate would have :

1. An MBA from a Tier 1/2 institution

2. About 12-15 years of experience in leading marketing for large consumer brands

3. Experience in the following industries - mobile handsets, automobiles, consumer durables and/or FMCG

4. Experience with leading large teams

Job Offer :

Attractive remuneration and the opportunity to work with one of the fastest-growing brands in this space.

Contact - Satarupa Barma

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